Independent pharmacies are in an excellent position to be leaders in the $20+ billion wellness market of natural medicines and nutritional supplements. Studies show that most people are currently taking dietary supplements and would prefer buying their supplements at a pharmacy. Compared to the competition, pharmacists are ideally suited to provide the professional guidance the public wants. Furthermore, independent pharmacists have extraordinary patient trust and customer satisfaction.

A professional wellness center is a good opportunity to put margins back into your pharmacy business by leveraging your existing traffic with high margin companion sales. Furthermore, your patients will appreciate the wellness service you provide. 

The bottom line is that every pharmacy should consider a professional wellness program for their store.

1. Offer a Professional Product Line that is high quality and developed for a pharmacy practice. By standardizing on a professional line, your staff will also grow more confident in product recommendations and you will eliminate the product overlap and confusion that results from multiple vendors.

2. Capture the Value of your Professional Referrals. Pharmacies make money by selling products but add value by professional counseling and product recommendation. Protect your investment in time by offering an exclusive product line, custom labeled for your pharmacy, which your patients will trust and return to purchase. You should also promote your wellness program so your community recognizes the valuable service you provide.

3. Organize Health and Product Information into Wellness Centers. Patients want answers fast. Don’t confuse them with a cluttered assortment of products and information; instead, get organized with Wellness Centers. Wellness Centers can effectively guide patients to health information and product recommendations.

4. Leverage the Internet. Every business should be looking for ways to leverage the internet to grow their business. The internet provides an excellent way to provide health and product information to educate your patients 24 hour / 7days. The internet can also improve your supply chain and provide virtual inventory which is available 24 hour/day.

5. Keep it Simple. The most important success factor is having a wellness program that is easy to implement and maintain. Pharmacies are very busy places and your wellness program will only be successful if it fits within your existing work flow and facilitates customer service. 

These key success factors lead the way to a profitable wellness business. To see how Wellness Works can help you achieve success, please contact us at (800) 331-2498.